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technology is rapidly advancing, and once new technologies are introduced, then what happens to the obsolete? instead of being an era of clean production, the introduction of new technologies such as computers and mobile phones has brought upon many harmful elements including lead, mercury, plastics and cadmium – when old technology becomes obsolete and is dumped as land fill, these toxics spill into the land and as a result, our own environments and health are put at risk. australia is one of the largest adopters of new technologies, but while our new technology increases, so does our amount of waste. the problem is right here in our country – and while campaigns already exist on a global scale, none of them specifically target Australia.

this was a hypothetical brief to create an awareness campaign on a chosen environmental issue — this being electronic waste. this included the brand strategy, identity, photography, signage, advertising, and everything else in between.