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Stationery concepts

Promotional booklet / Portfolio

Signage

The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design professional creative studio at the University of Western Sydney. One of the many problems that faces this studio is that it currently has no visual presence and that 2nd and 3rd years have no idea about, or want to continue their final year of study.

The objective was to create a visual brand that: » Expresses the professional standard of the students » Is recognised outside the confines of the university » Is fun yet professional

The name Rabbit Hole stems from Lewis Carroll’s Alice in Wonderland. The Rabbit Hole is forever changing and expanding, is a place that is creative and unexpected. Not to mention, the studio is hidden away in our building, much like a rabbit hole.

We’re hopefully going to present this design to the head of school in the near future and go ahead with the final designs.

Nailpolish carton and bottles

Lip gloss carton and tube

Cosmetics bag

Shopping bag - front
Shopping bag - back

My entry for the design competition held by Kit Cosmetics. The brief was to create a series of designs for a number of Kit products and their packaging, including the nail polish, lip gloss, shopping bag and cosmetics bag. The theme was ‘And there it was, a faraway land of colour’ and we were limited to 6 PMS swatches as to coincide with the company’s branding.

Entry for the Kinokuniya Digital Art Prize 2008

technology is rapidly advancing, and once new technologies are introduced, then what happens to the obsolete? instead of being an era of clean production, the introduction of new technologies such as computers and mobile phones has brought upon many harmful elements including lead, mercury, plastics and cadmium – when old technology becomes obsolete and is dumped as land fill, these toxics spill into the land and as a result, our own environments and health are put at risk. australia is one of the largest adopters of new technologies, but while our new technology increases, so does our amount of waste. the problem is right here in our country – and while campaigns already exist on a global scale, none of them specifically target Australia.

this was a hypothetical brief to create an awareness campaign on a chosen environmental issue — this being electronic waste. this included the brand strategy, identity, photography, signage, advertising, and everything else in between.

website design and development for an online seller of designer fragrances. this job involved e-commerce, flash, assistance in brand development, as well as promotional print material. view

this project was for the university of western sydney student magazine, Embellish. this was a class project for the subject Publications, where we created a design publication as a team, with each person undertaking different management roles. i was awarded the role of art director and oversaw the whole production and design of the magazine.my design contributions include the cover design, gatefold contents page, 6 page article/spread and masthead. my article, titled the camera never lies deals with the use of manipulated images in the media and its effects on our community space, as well as questions the ethics of designing an image and embellishing the truth to create ideas of a perceived reality. alternate cover design

cd package for the minutemen’s “political song for michael jackson to sing”. this piece was created for the subject typography for print and screen where we had to create a CD package using only typography. video here

alternate cover design for the uws student magazine “embellish” which i art directed in early ‘07. the magazine’s theme was ’subversive space’, so i attempted to create something controversial. thus the design was influenced by some of my favourite works — the famous sculptures by allen jones and the work of trevor brown. in the end, my more conservative design was chosen as the cover, but this one still raised quite a few eyebrows. embellish magazine

tour poster for my noise band’s melbourne tour in ‘07. we had the pleasure of playing with a lot of amazing bands to crowds of no one. fuck you god | y35.3 | francis plagne | zond | onani

studio fashion shoot influenced by some of my favourite horror movies, namely zombi 2, dawn of the dead and more importantly david cronenberg’s ‘shivers’ where people become infected and become sex crazed maniacs. models: lauren so and nic warnock | makeup: ava

in ‘06 when the terrifying noise band wolf eyes toured australia, my band onani was asked to play support at their sydney show at the marquee. to promote the show and also ourselves, i developed a number of promotional print items including a tour poster, cd package and t-shirts. the show was fucking intense, and i’m still partially deaf because of it.