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Entry for the Kinokuniya Digital Art Prize 2008

technology is rapidly advancing, and once new technologies are introduced, then what happens to the obsolete? instead of being an era of clean production, the introduction of new technologies such as computers and mobile phones has brought upon many harmful elements including lead, mercury, plastics and cadmium – when old technology becomes obsolete and is dumped as land fill, these toxics spill into the land and as a result, our own environments and health are put at risk. australia is one of the largest adopters of new technologies, but while our new technology increases, so does our amount of waste. the problem is right here in our country – and while campaigns already exist on a global scale, none of them specifically target Australia.

this was a hypothetical brief to create an awareness campaign on a chosen environmental issue — this being electronic waste. this included the brand strategy, identity, photography, signage, advertising, and everything else in between.

studio fashion shoot influenced by some of my favourite horror movies, namely zombi 2, dawn of the dead and more importantly david cronenberg’s ‘shivers’ where people become infected and become sex crazed maniacs. models: lauren so and nic warnock | makeup: ava

studio fashion shoot for a hypothetical rebranding for the subject photomedia: fashion and identity. i used a series of tshirt prints from doom, black metal & noise bands from the website eatdeath and used a lot of experimental lighting techniques, long exposures and projections to get the required effects and effectively portray the genres of music. models: fiona yap and winnie choo (and boris karloff!) | makeup: fiona yap | eatdeath

in ‘06 when the terrifying noise band wolf eyes toured australia, my band onani was asked to play support at their sydney show at the marquee. to promote the show and also ourselves, i developed a number of promotional print items including a tour poster, cd package and t-shirts. the show was fucking intense, and i’m still partially deaf because of it.