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Website. Click to launch

Stationery concepts

Promotional booklet / Portfolio

Signage

The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design professional creative studio at the University of Western Sydney. One of the many problems that faces this studio is that it currently has no visual presence and that 2nd and 3rd years have no idea about, or want to continue their final year of study.

The objective was to create a visual brand that: » Expresses the professional standard of the students » Is recognised outside the confines of the university » Is fun yet professional

The name Rabbit Hole stems from Lewis Carroll’s Alice in Wonderland. The Rabbit Hole is forever changing and expanding, is a place that is creative and unexpected. Not to mention, the studio is hidden away in our building, much like a rabbit hole.

We’re hopefully going to present this design to the head of school in the near future and go ahead with the final designs.

Nailpolish carton and bottles

Lip gloss carton and tube

Cosmetics bag

Shopping bag - front
Shopping bag - back

My entry for the design competition held by Kit Cosmetics. The brief was to create a series of designs for a number of Kit products and their packaging, including the nail polish, lip gloss, shopping bag and cosmetics bag. The theme was ‘And there it was, a faraway land of colour’ and we were limited to 6 PMS swatches as to coincide with the company’s branding.

technology is rapidly advancing, and once new technologies are introduced, then what happens to the obsolete? instead of being an era of clean production, the introduction of new technologies such as computers and mobile phones has brought upon many harmful elements including lead, mercury, plastics and cadmium – when old technology becomes obsolete and is dumped as land fill, these toxics spill into the land and as a result, our own environments and health are put at risk. australia is one of the largest adopters of new technologies, but while our new technology increases, so does our amount of waste. the problem is right here in our country – and while campaigns already exist on a global scale, none of them specifically target Australia.

this was a hypothetical brief to create an awareness campaign on a chosen environmental issue — this being electronic waste. this included the brand strategy, identity, photography, signage, advertising, and everything else in between.

website design and development for an online seller of designer fragrances. this job involved e-commerce, flash, assistance in brand development, as well as promotional print material. view

studio fashion shoot for a hypothetical rebranding for the subject photomedia: fashion and identity. i used a series of tshirt prints from doom, black metal & noise bands from the website eatdeath and used a lot of experimental lighting techniques, long exposures and projections to get the required effects and effectively portray the genres of music. models: fiona yap and winnie choo (and boris karloff!) | makeup: fiona yap | eatdeath