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Stationery concepts

Promotional booklet / Portfolio

Signage

The brief involved the visual branding, design and production of a suite of strategic visual communication materials designed to promote and add value to the fourth year design professional creative studio at the University of Western Sydney. One of the many problems that faces this studio is that it currently has no visual presence and that 2nd and 3rd years have no idea about, or want to continue their final year of study.

The objective was to create a visual brand that: » Expresses the professional standard of the students » Is recognised outside the confines of the university » Is fun yet professional

The name Rabbit Hole stems from Lewis Carroll’s Alice in Wonderland. The Rabbit Hole is forever changing and expanding, is a place that is creative and unexpected. Not to mention, the studio is hidden away in our building, much like a rabbit hole.

We’re hopefully going to present this design to the head of school in the near future and go ahead with the final designs.

Entry for the 2008 Youthweek DesignIT competition. The brief was to create a static image based on the theme ‘Make a Move’. Featuring the lovely Fiona. I won!

Nailpolish carton and bottles

Lip gloss carton and tube

Cosmetics bag

Shopping bag - front
Shopping bag - back

My entry for the design competition held by Kit Cosmetics. The brief was to create a series of designs for a number of Kit products and their packaging, including the nail polish, lip gloss, shopping bag and cosmetics bag. The theme was ‘And there it was, a faraway land of colour’ and we were limited to 6 PMS swatches as to coincide with the company’s branding.

Entry for the Kinokuniya Digital Art Prize 2008